If you want to build an online service, and you don’t test it with a fake AdWords campaign ahead of time, you’re crazy. That’s the conclusion I’ve come to after watching tons of online products fail for a complete lack of customers. So I thought I would walk you through exactly how to run a “fake landing page” test using cheap tools that require no technical skills whatsoever. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If you’re worried about disappointing some potential customers – don’t be. Most of the time, the experiments you run will have a zero percent conversion rate – meaning no customers were harmed during the making of this experiment. And if you do get a handful of people taking you up on the offer, you’ll be able to send them a nice personal apology. And if you get tons of people trying to take you up on your offer – congratulations. You probably have a business. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery.
KDYKES: This is a great approach so you don’t waste time or money on an idea that is not fully baked. Go read the full article.