Best Marketing, Customer-Service Tool Is the Product Review – Advertising Age – Digital

And for all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there’s another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review.

KDYKES: Check out the full article to get insights into the amazing power of using customer reviews as a social web tool – a defined, managed process to engage with customers & learn from their insights.

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