The third largest retailer in the world, Tesco, a grocery-and-more chain largely in the UK, will soon unveil a REST API for its online store (Tesco API profile). Developers will be able to search products, as well as get nutritional information, such as how many calories are in a serving of crisps or biscuits.
The most innovative part of the upcoming API is its authentication of customers, providing developer access to a virtual shopping cart. Included are the customer’s favorites, which could be used for recommendations, or a quick ordering interface.
For the last six months Tesco has been beta testing a limited API with about 150 developers. Last week, Tesco’s Nick Lansley announced changes based on feedback. The results are just about everything one would want in an API: no rate limits, a RESTful interface and an affiliate program to make developers money.
To get a sense of what sort of applications the folks at Tesco envision developers creating, check-out this video from last year’s Microsoft Professional Developers Conference (PDC):
KDYKES: Strategy, API, feedback & nnovation through development community, strategic implementation to showcase the power & zooom, off it goes! They also have powerful incentives such as affiliate commission potential for developers who work with the API. Great case study of the right way to launch a web services program.
check out the full article at the ProgrammableWeb link