That’s the problem with stealth. Startup guru, Eric Ries says one or two of every 10 companies he meets have what he calls a “stealth-disease”. They are too afraid to show something imperfect to the world or are afraid that a competitor will steal their idea. And they think that when they launch their product will make front-page news and grant them blockbuster success. Wasn’t it Ralph Waldo Emerson who wrote, “Build a better mousetrap and the world will beat a path to your door”?
Well, Emerson was wrong. The harsh reality is that even if you did build a better mousetrap, no one would find you. To be known, you have to have a great stor
KDYKES: Also a great insight about “launch” PR and forming unrealistic expectations from the first big splash… Its about building relationships with media & being a good source – not usually launch day mentions.