Free eBook: Building the Marketing Plan: A Blueprint for Start-ups

The following describes the startup demand creation & revenue jumpstart period quite well… sounds easy, right??

I talk to a lot of start-ups about their marketing and sales operations.  Often, the conversation turns to the subject of building a marketing plan – how to prioritize, what to do, activities, infrastructure, etc.

I’ve noticed that my suggestions have been roughly the same, because many of the challenges start-ups face are similar: on a small budget, with a small team, you need to go from a standing start to quickly create awareness, establish a new category, educate the market, generate and nurture leads, make sales, all the while nailing down the product, company processes, finding your way in the ecosystem, building a community and gearing up for exponential growth in the coming months and quarters; and all the while, with entrenched Goliaths in your rear-view mirror.

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