my take on startups, technology and life as an entrepreneur
Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
The following describes the startup demand creation & revenue jumpstart period quite well… sounds easy, right??
I talk to a lot of start-ups about their marketing and sales operations. Often, the conversation turns to the subject of building a marketing plan – how to prioritize, what to do, activities, infrastructure, etc.
I’ve noticed that my suggestions have been roughly the same, because many of the challenges start-ups face are similar: on a small budget, with a small team, you need to go from a standing start to quickly create awareness, establish a new category, educate the market, generate and nurture leads, make sales, all the while nailing down the product, company processes, finding your way in the ecosystem, building a community and gearing up for exponential growth in the coming months and quarters; and all the while, with entrenched Goliaths in your rear-view mirror.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6324/Free-eBook-Building-the-Marketing-Plan-A-Blueprint-for-Start-ups.aspx##ixzz0zIZPeWgQ