Disappearing Into The Fire – Jerry Colonna Workshop on ‘Surviving the Startup Life’ comes to Berlin

Building a company and being a founder is sexy these days. But, under the supposedly sexy veneer is an intensity of experience unlike any other I know. Rapidly building a team of extremely talented people to singly focus on building a great product… all driving the same mission forward ‘in an environment of extreme uncertainty’ is exciting! But it takes a toll.

This was not my first company. But, in April I was in an extremely intense growth cycle as co-founder & CEO of a German cloud technology company when I felt myself ‘disappearing into the fire’, as Jerry Colonna put it in his blog post from last December…

“One of my all time favorite blog posts about entrepreneurship is the Disappearing Into The Fire post written by my former partner Jerry Colonna. If you haven’t read it, do yourself a favor and go read it.

Jerry has been a highly successful VC, then disappeared into the fire himself, and emerged as a fantastic CEO coach who I recommend so much he can’t take any more clients right now. So he’s responding to that problem by cloning himself. Well actually not quite. Jerry is starting to do workshops so he can help more entrepreneurs and CEOs.”
Fred Wilson, Union Square Ventures

I learned of Jerry’s General Assembly workshop from Fred’s post and reached out to Jerry. Over the past months, we have been working with Jerry Colonna & Ann Mehl to bring them to Berlin for another installment of the successful General Assembly workshop + several other events for entrepreneurs and investors here in Berlin. We agreed that it makes sense to contribute to the startup ecosystem – to focus on ways we can help us all learn to be better entrepreneurs and build stronger companies.

Our team has spent many hours and engaged many people to make it possible to bring Jerry & Ann here for a few days in September. If you are in or near Berlin and want to build a stronger company AND survive the process intact, come join us.


Buy tickets below or visit the event site here

Are you finding yourself lost in your work? Is your startup requiring you to run at a ‘sprint’ pace for a ‘marathon’ distance? If you are looking to expand your thinking about success, fulfillment and possibility, join us for a one-day workshop which will give you the tools to:

  • Reconnect with yourself to define the essence of what you want
  • Gain clarity on your goals
  • Develop an actionable blueprint

Online Event Registration with amiando

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