» Engagio: A Canadian Startup Story and the future of the Social Web | StartupNorth

3. Beware of selling to the enterprise

Unless the enterprise user is behaving like a consumer, you’ll have a tough time selling to the enterprise unless you’re a large company already, or have raised a lot of money as a startup. As enticing as enterprise users are, selling them a solution that requires group approvals and long budget cycles will kill any startup, no matter how good their product is. The only way to penetrate the enterprise is by having a simple SaaS-based product that individual users can try and purchase on their own without asking anyone.

Don’t get trampled by elephants!

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